Because each shell is backed by 50 years of successful trading and selling shells, with thousands of happy customers. If you are unhappy with any shells that I supply you can return for full credit or refund, no questions asked.  I have a very wide range of species available, and not just from the more popular families.  I have spent many years searching  dived and dredged grit, as well as the stomach contents of commercially caught fish, for uncommon and rare smaller species, available from no-one else.  Over the years I have supplied many well known dealers in Europe and the US with South African shells. 

Where possible, I source shells directly from the fishermen and divers, so the collecting information is detailed and correct, and I can usually sell at competitive prices.  Shells have been my lifelong passion.